About Us: http://www.140proof.com/about.html
In Their Own Words
"140 Proof, the social stream ad platform, reaches millions of digital consumers via real-time interest graph targeting. Your message is seen in a premium context by an audience who is primed to share, where messages that resonate are shared repeatedly, increasing exposure and lowering CPM."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Browser Information, Cookie Data , Hardware/Software Type, Internet Service Provider
Pseudonymous: IP Address (EU PII)
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting
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