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Website: http://www.accordantmedia.com/

In Their Own Words

"We are a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting. Accordant embraces this new era of marketing where the use of micro-segmentation, audience insights and dynamic ad pricing will unlock new value across the media landscape."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

Agency
Provider of creative and/or media buying services (both audience and data) for advertisers.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Clickstream Data

PII: Name , Address, Phone Number, Email Address

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
3-4 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: http://accordantmedia.com/privacy-policy/

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