In Their Own Words
"We are a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting. Accordant embraces this new era of marketing where the use of micro-segmentation, audience insights and dynamic ad pricing will unlock new value across the media landscape."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Provider of creative and/or media buying services (both audience and data) for advertisers.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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Accordant Media Privacy Officer135 5th Avenue
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