In Their Own Words
"ActionX is a mobile customer acquisition platform that offers an end-to-end solution for marketers to drive consumer actions on mobile devices."
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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ActionX - Headquarters31 Penn Plaza
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