About Us: https://www.acxiom.com/about-us/
In Their Own Words
"Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. It’s about more than making better marketing decisions. If it were that simple, we would have been crowded out years ago by the “me too” companies – the ones who claim to have more data and more insight than anyone else. So what’s our story? We believe our value is in helping our clients do something they never dreamed possible. Giving them that certain moment when clarity becomes confidence. Finding a whole new customer segment. Reaching everyone who needs to be reached. Understanding those tiny market nuances. There’s more, of course, but these are the kinds of things that make the difference to our clients – the things that help them sleep at night."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address
Sensitive: Financial Information, Social Security Number/Tax ID, Health Information
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Acxiom601 E. 3rd Street
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