Website: https://adara.com/
About Us: https://adara.com/adara-team/
In Their Own Words
"ADARA provides digital advertising and analytic services for the benefit of our business customers, giving them the ability to reach Internet users and consumers (like you) who are most likely to be interested in their respective products and services. ADARA provides these services to customers such as website operators and mobile application developers that have installed ADARA Tags or SDKs (“Marketing Partners”). Consumers (like you) benefit from ADARA’s technology by receiving more relevant online marketing content."
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Sensitive:
Financial Information, Health Information
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement
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Adara, Inc.
Attn: Chief Privacy Officer
Privacy policy: https://adara.com/privacy-promise/
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