About Us: http://site.adform.com/company/about/
In Their Own Words
'Adform is the independent and open full stack ad-tech platform that encompasses data, creativity and trading, servicing media agencies, trading desks, advertisers and publishers globally. All of our solutions are modular and easily inter-operate with all major technologies used throughout the digital advertising ecosystem. Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 700 employees globally throughout Europe, North America and APAC. Visit http://www.adform.com or http://join.adform.com for more information'
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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