About Us: http://www.admeld.com/about/overview/
Owned By: Google Inc.
In Their Own Words
Google bought Admeld in 2011 and we’ve worked diligently to build Admeld’s best features into the DoubleClick Ad Exchange. Now that we’ve completed the integration, AdX provides publishers a unique platform that combines robust, publisher-centric tools with a massive, global pool of demand. When paired with our ad server, DoubleClick for Publishers (DFP), the benefits of the DoubleClick publisher platform are even more compelling: it's one platform to maximize yield across your direct and indirect sales channels, on every format and every device.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Browser Information, Date/Time, Page Views
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Ad Serving, Analytics/Measurement
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