In Their Own Words
"AdMetrics Media is a UK Digital Media Company with a global reach. Using Audience Targeting, we take digital campaigns from Advertisers and Agencies and distribute them across a range of carefully selected Publisher websites to reach consumers with relevant, targeted content."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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AdMetrics Media3000 Cathedral Hill
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