Owned By: Adobe
In Their Own Words
"We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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Adobe Systems Incorporated
Privacy Officer/Customer Information
Legal Department, A17
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