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Website: http://www.adobe.com/marketing-cloud/online-advertising-management.html

Owned By: Adobe

In Their Own Words

"We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: http://www.adobe.com/privacy/policy.html

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