Owned By: Adobe
In Their Own Words
Adobe Experience Platform Launch is a next-generation tag management
system that unifies the client-side marketing ecosystem by empowering
developers to build integrations on a robust, extensible platform that
partners, clients, and the broader industry can build on and contribute to.
It’s an innovative approach to tag management that lets developers build, maintain, and continuously update their own integrations with Adobe Experience Cloud across a unified platform that enables any of the thousands of marketing and advertising solutions on the market to work together.
By building Extensions, you can help our joint customers deploy your client-side tools and services with ease, define the customer behaviors they want to listen for, and determine which actions should be used across their digital marketing tools.
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Over 5 Years
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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