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Website: https://business.adobe.com/products/experience-platform/launch.html

About Us: https://www.adobe.io/apis/experienceplatform/experienceplatformlaunch.html#:~:text=Adobe%20Experience%20Platform%20Launch%20is,build%20on%20and%20contribute%20to.

Owned By: Adobe

In Their Own Words

Adobe Experience Platform Launch is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.

It’s an innovative approach to tag management that lets developers build, maintain, and continuously update their own integrations with Adobe Experience Cloud across a unified platform that enables any of the thousands of marketing and advertising solutions on the market to work together.

By building Extensions, you can help our joint customers deploy your client-side tools and services with ease, define the customer behaviors they want to listen for, and determine which actions should be used across their digital marketing tools.

Industry affiliations

What does this company do?

Tag Manager
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Over 5 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking

Your choices

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Privacy policy

Privacy policy: https://www.adobe.com/privacy/policy.html

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