About Us: http://adroitdigital.com/about-us/
Owned By: MediaMath
In Their Own Words
"Like a DMP – only better. Our Data Co-op approach to intelligence gathering and Pixel-Free technology provide a unique way to collect, segment, and model audience data – a real edge in a data-driven world. More liberated than a Trading Desk. We’re agency-independent, so you can access our experienced services team directly or on behalf of your agency."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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