Website: http://www.adtheorent.com/
About Us: https://www.adtheorent.com/about
In Their Own Words
"AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent's machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers."
Industry affiliations
What does this company do?
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Location Based Data, Device ID
PII:
Address, EU- IP Address, EU- Unique Device ID
Sensitive:
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Ad Targeting, Content Customization
Your choices
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Privacy contact
-
- Phone: 1-800-804-1359
- Email: legal@adtheorent.com
- Privacy contact URL: https://www.adtheorent.com/contact
Privacy policy
Privacy policy: https://www.adtheorent.com/privacy-policy
Opt-out cookies
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Browser cookies
- Name: adtheorent[cuid]
- Path: /
- Content: cuid_dccd61e6-28b6-433d-bed3-204a63633df3
- Expiration date: 1971-12-28 02:54:37
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