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Website: http://www.adtheorent.com/

About Us: http://adtheorent.com/company-overview/

In Their Own Words

"AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent's machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers."

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

PII: Address, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Content Customization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

• 
  
  
• Email: legal@adtheorent.com

Privacy policy

Privacy policy: http://adtheorent.com/privacy-policy/

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• Name: adtheorent[cuid]
• Path: /
• Content: cuid_dccd61e6-28b6-433d-bed3-204a63633df3
• Expiration date: 1971-12-28 02:54:37

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