About Us: https://www.weareilluma.com/about/
In Their Own Words
"illumaTM uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively. We uncover relevant new audiences, without personal data.
The key to our success is our ability to model the interests of customers in real-time. Most prospecting solutions rely on historical data or are driven by assumptions that a particular segment is right for a brand. By contrast, our real-time recommendation system changes continuously and is driven by machine learning algorithms that constantly optimise campaigns, maximising ROI.
illuma’s clients operate in an increasingly complex advertising environment. Its mission is to make their programmatic advertising activities more profitable, simple and scalable."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views
Pseudonymous: IP Address, Location Based Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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