About Us: https://www.home.neustar/about-us
Owned By: Neustar
In Their Own Words
"Much More than Just a Digital Data Management Platform PlatformOne works across offline and digital channels to provide you with access to the most current and validated information about your customer and high-value prospects. Powered by the Right Approach to Identity At the heart of PlatformOne is Neustar’s Authoritative Identity responsible for collecting, corroborating, and validating consumer and business identity for marketing purposes, delivering: Scale—Our methodology uses a combination of robust techniques to link verified offline data, including wireless data, to an identity foundation based on 220 million adults and 120 million households. Depth—Our customer identities are further augmented and linked with more than 15,000 offline and online predictive attributes from third-party data sources across various industries. Accuracy—Most importantly, we continuously corroborate our identity data with billions of anonymized daily transactions. This ensures that our identity data keeps up with consumer trends and provides the freshest audience information. Privacy—We accomplish all of this with the utmost attention to identity privacy; at the core of our methodology is privacy-by-design. A Holistic Approach to 21st Century Marketing Fuel your strategic marketing planning with accurate customer, geographic, and market data Discover the most up-to-date information about your customers and high-value prospects Activate your high-performing audiences into your ecosystem of media partners Integrate your marketing programs to optimize their mix and maximize your marketing effectiveness"
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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