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Website: https://www.marketing.neustar/

About Us: https://www.home.neustar/about-us

Owned By: Neustar

In Their Own Words

"Much More than Just a Digital Data Management Platform PlatformOne works across offline and digital channels to provide you with access to the most current and validated information about your customer and high-value prospects. Powered by the Right Approach to Identity At the heart of PlatformOne is Neustar’s Authoritative Identity responsible for collecting, corroborating, and validating consumer and business identity for marketing purposes, delivering: Scale—Our methodology uses a combination of robust techniques to link verified offline data, including wireless data, to an identity foundation based on 220 million adults and 120 million households. Depth—Our customer identities are further augmented and linked with more than 15,000 offline and online predictive attributes from third-party data sources across various industries. Accuracy—Most importantly, we continuously corroborate our identity data with billions of anonymized daily transactions. This ensures that our identity data keeps up with consumer trends and provides the freshest audience information. Privacy—We accomplish all of this with the utmost attention to identity privacy; at the core of our methodology is privacy-by-design. A Holistic Approach to 21st Century Marketing Fuel your strategic marketing planning with accurate customer, geographic, and market data Discover the most up-to-date information about your customers and high-value prospects Activate your high-performing audiences into your ecosystem of media partners Integrate your marketing programs to optimize their mix and maximize your marketing effectiveness"

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

• Legal Department
  Attn: Privacy

  21275 Ridgetop Circle
  Sterling, VA, 20166
  
  
• Phone: (571) 434-5729
• Email: privacy@team.neustar

Privacy policy

Privacy policy: https://www.home.neustar/privacy/privacy-policy

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