About Us: https://airpr.com/why-airpr/
In Their Own Words
"Public Relations and Marketing Communications are changing… it’s no longer about distributing Press Releases, but rather distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact – through continuous, digital storytelling. And yet the way we measure and attribute the impact of PR hasn’t changed in decades. The industry still uses outdated metrics that make no real connection between PR’s hard work and the resulting business value. Wouldn’t it be powerful to know what your audience does in reaction to your press coverage or blog post…and then, how those actions affect key business outcomes? AirPR is the leading technology solution that uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive actual engagement with your brand. The result? Reporting what actually matters to clients, the C-Suite, and core stakeholders."
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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