About Us: http://www.alc.com/about/
In Their Own Words
Founded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
PII: PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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