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Website: http://www.alc.com/

About Us: http://www.alc.com/about/

In Their Own Words

Founded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.

Industry affiliations

What does this company do?

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Analytics/Measurement, Content Customization

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy contact

• 750 College Road East
  Suite 201
  Princeton, NJ, 08540
  
  
• Email: privacy.officer@alc.com

Privacy policy

Privacy policy: http://www.alc.com/privacy-policy/

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