Website: http://www.alexa.com/
Owned By: Amazon
In Their Own Words
"Alexa Internet grew out of a vision of intelligent Web navigation constantly improving through its users. Since then, our Alexa users have downloaded millions of Toolbars, and Alexa has created one of the largest Web crawls, and developed the infrastructure to process and serve massive amounts of data."
None
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Collected
Anonymous:
Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous:
IP Address
PII:
Name , Email Address, Login
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Analytics/Measurement
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Alexa Internet, Inc.
Presidio of San FranciscoPrivacy policy: http://www.alexa.com/help/privacy
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