In Their Own Words
"Amazon.com operates retail websites and offers programs that enable third parties to sell products on our websites...We also provide services for third-party retailers, marketing and promotional services, and web services for developers. In addition, we operate other websites...that enable search and navigation and www.imdb.com, a comprehensive movie database."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Web site operator that sells and displays ads.
Anonymous: Analytics, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Email Address, Login
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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Amazon.com, Inc.1200 12th Avenue South
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