Website: http://www.amazon.com/
In Their Own Words
"Amazon.com operates retail websites and offers programs that enable third parties to sell products on our websites...We also provide services for third-party retailers, marketing and promotional services, and web services for developers. In addition, we operate other websites...that enable search and navigation and www.imdb.com, a comprehensive movie database."
Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Publisher
Web site operator that sells and displays ads.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive:
Financial Information, Social Security Number/Tax ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
As long as necessary to fulfill a business need or as required by law.
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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Amazon.com, Inc.
1200 12th Avenue SouthPrivacy policy: https://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=468496
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