In Their Own Words
"Amazon.com operates retail websites and offers programs that enable third parties to sell products on our websites...We also provide services for third-party retailers, marketing and promotional services, and web services for developers. In addition, we operate other websites...that enable search and navigation and www.imdb.com, a comprehensive movie database."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Analytics, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Email Address, Login
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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Amazon.com, Inc.1200 12th Avenue South
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