Owned By: Amazon
In Their Own Words
"Amazon Ad System is the online advertising platform through which Amazon.co.uk delivers interest-based advertising on its own sites and across the web. Amazon.com has been providing personalized recommendations to customers on our own sites for many years. Amazon Ad System brings that expertise and other innovations to the delivery of online advertising."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Device ID
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Amazon.co.uk, Ltd.60 Holborn Viaduct
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