About Us: http://annalect.com/company/
Owned By: Omnicom Group
In Their Own Words
"Our goal at Annalect is to help guide brands from a state of data chaos into business clarity. By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are building marketing products that make sense of the overwhelming amount of available data and additionally provide valuable recommendations for your business."
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Clickstream Data
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Omnicom Media Group Holdings, Inc.
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