About Us: https://www.annalect.com/what-we-do/
Owned By: Omnicom Group
In Their Own Words
"Our goal at Annalect is to help guide brands from a state of data chaos into business clarity. By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are building marketing products that make sense of the overwhelming amount of available data and additionally provide valuable recommendations for your business."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Clickstream Data
PII: PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Omnicom Media Group Holdings, Inc.
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