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Website: http://apolloprogram.com/

In Their Own Words

Apollo is a proprietary consumer intelligence platform that listens to billions of data signals from a wide variety of content, creative and in-app sources, enabling brands to assess real customer behavior at scale. These behavioral insights can be applied across an entire business, from product planning to marketing execution.

Industry affiliations

None

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
2-3 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Cross Device Tracking

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

We are not able to locate an opt out for 3rd party OBA.

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Privacy contact

Privacy policy

Privacy policy: http://apolloprogram.com/privacy

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