In Their Own Words
"Appatyze is a unique suite of products and services that ARM's facebook developers with the tools they need to Acquire, Retain and Monetize their users more effectively."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Date/Time, Demographic Data, Hardware/Software Type
Pseudonymous: IP Address (EU PII)
Analytics/Measurement, Content Customization
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