About Us: https://www.applovin.com/about/
In Their Own Words
"Our optimization platform, data models and cutting edge ad serving technology allows us to serve a relevant and hyper-targeted advertisement to consumers across any platform."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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AppLovin Corporation849 High Street
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