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Website: https://www.appnexus.com/en

About Us: http://www.appnexus.com/about-appnexus

In Their Own Words

AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. Because our platform is open, customers are able to build and differentiate their technology on top of ours, making AppNexus the infrastructure through which a substantial portion of the world’s internet advertising flows. As an independent, pure-technology provider, we are fully aligned with our customers’ interests. Our core mission is to help our customers deliver the right ads at the right time to the right audience.

Industry affiliations

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)

PII: PII Collected via 3rd Parties

*Data is collected on behalf of, and owned by, client.

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
4-5 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: https://www.appnexus.com/en/company/platform-privacy-policy

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