In Their Own Words
"appssavvy is an activity advertising technology company. Through its adtivity™ platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display advertising opportunities reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Details Undisclosed
Pseudonymous: IP Address (EU PII)
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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