About Us: http://www.apptap.com/about/
In Their Own Words
"AppTap is an app recommendations platform and advertising network, helping web publishers, carriers, consumers and app developers cut through the clutter of the app stores."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address
PII: Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties.
Analytics/Measurement, Content Customization
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AppTap HQ1801 Reston Pkwy
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