Editorial guidelines | Help us update this company profile »

Website: http://developer.yahoo.com/apt/

About Us: http://advertising.yahoo.com/advertisers/propertylist/353#Homepage

Owned By: Yahoo!

In Their Own Words

"The open platform of APT from Yahoo! provides a set of SOAP-based web services that let you build applications to manage large accounts, automate work flows, and drive more value from the marketplace for your audiences. With APT from Yahoo!, you stay plugged in as our platform evolves."

Industry affiliations

What does this company do?

Ad exchange
Provider of auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchanges typically enable advertisers to work with data aggregators to target their ads.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Demographic Data, Page Views , Serving Domains

Pseudonymous: IP Address (EU PII)

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
3-6 Months

Data Use
Ad Targeting, Analytics Measurement, Optimization,

Opt-out policy

This company provides a cookie based opt-out. An "opt-out cookie" is set by the browser. This provides a request that ads should not be customized through your web browsing activities and preferences. You will continue to receive ads but this company will not use this information to select behavioral ads you see online. You must opt-out again if cookies are deleted and required for each browser type and new computer. Third party cookies must be accepted for opt-out to work.

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt-outs on this page to work.

Click here to opt out of APT from Yahoo! »

Learn about the Ghostery browser extension that can help protect your privacy settings.

Privacy contact

• Customer Care-Privacy Policy Issues
  Yahoo! Inc.

  701 First Avenue
  Sunnyvale, CA, 98089
  
  
• Privacy contact URL: http://help.yahoo.com/l/us/yahoo/privacy/general.html?pir=TGhybLBibUlrv7FYoOsYo3ZTku0ut5XodNnAipwwx1Dmdzg4bd6kEBH2hmHuMd4JHcummxA83nI-

Privacy policy

Privacy policy: http://info.yahoo.com/privacy/us/yahoo/devel/details.html

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. ^*

Browser cookies

• Name: AO
• Host: yahoo.com
• Path: /
• Content: o=1
• Expiration date: 2031-12-07 00:29:16

• Name: optout
• Host: ad.yieldmanager.com
• Path: /
• Content: 1
• Expiration date: 2017-08-13 20:00:01

Flash cookies/LSOs

No LSO usage.

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.