Owned By: Yahoo! Advertising Solutions
In Their Own Words
"The open platform of APT from Yahoo! provides a set of SOAP-based web services that let you build applications to manage large accounts, automate work flows, and drive more value from the marketplace for your audiences. With APT from Yahoo!, you stay plugged in as our platform evolves."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Browser Information, Date/Time, Demographic Data, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Optimization
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