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Website: https://developer.yahoo.com/apt/

Owned By: Yahoo! Advertising Solutions

In Their Own Words

"The open platform of APT from Yahoo! provides a set of SOAP-based web services that let you build applications to manage large accounts, automate work flows, and drive more value from the marketplace for your audiences. With APT from Yahoo!, you stay plugged in as our platform evolves."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Demographic Data, Page Views , Serving Domains

Pseudonymous: IP Address

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
3-6 Months

Data Use
Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://info.yahoo.com/privacy/us/yahoo/devel/details.html

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