In Their Own Words
"AT&T AdWorks connects advertisers with their audiences across platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions across online, mobile and TV channels."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Date/Time, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Content Customization
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