In Their Own Words
"AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to discover, find, connect and transact with businesses across the devices and interactive platforms they use most -- including online, mobile and IPTV."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Anonymous: Browser Information, Date/Time, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Location Based Data
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting
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