About Us: http://www.avantmetrics.com/about/
Owned By: AvantLink
In Their Own Words
AvantMetrics, brought to you by AvantLink.com, came about by recognizing the need for more detailed reporting data on the Affiliate customer referral click stream. Simply put, reporting on the last click only does not provide a true, measurable ROI for the channel. With AvantMetrics advertisers can utilize a pixel container to manage multiple 3rd party pixels, de-duplicate multi-network commission, de-duplicate internal marketing channels and even set attribution rules for multiple touch points leading to sale.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Cookie Data , Demographic Data, Hardware/Software Type
Pseudonymous: IP Address
PII: Name , Address, Phone Number, Email Address, EU- IP Address
Ad Targeting, Analytics/Measurement, Content Customization
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