About Us: https://www.bannerconnect.net/about-us/
Owned By: GroupM
In Their Own Words
"Bannerconnect has been in the programmatic industry longer than most, starting out as an ad network in 2004, before becoming Europe’s first ad exchange trader. We help marketers and advertisers maximise the impact of their programmatic and digital advertising by getting ads seen by the right person in the right time and place. Our award-winning exposure time products also ensure ads are seen for the perfect amount of time to win attention and influence behaviour. We were acquired by GroupM in 2014, and we’re proud to be part of the WPP family. Read more about our products and services"
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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BannerConnect B.V.Poststraat 12
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