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Website: https://www.bannerconnect.net/

About Us: https://www.bannerconnect.net/about-us/

Owned By: GroupM

In Their Own Words

"Bannerconnect has been in the programmatic industry longer than most, starting out as an ad network in 2004, before becoming Europe’s first ad exchange trader. We help marketers and advertisers maximise the impact of their programmatic and digital advertising by getting ads seen by the right person in the right time and place. Our award-winning exposure time products also ensure ads are seen for the perfect amount of time to win attention and influence behaviour. We were acquired by GroupM in 2014, and we’re proud to be part of the WPP family. Read more about our products and services"

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
3-6 Months

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://www.bannerconnect.net/privacy-policy/

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