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Website: http://www.bettycrocker.com/

About Us: https://www.bettycrocker.com/betty-crocker-kitchens

In Their Own Words

Since 1921, the Betty Crocker name has symbolized General Mill’s continuing tradition of service to consumers. Although Betty was never a real person, her name and identity have become synonymous with helpfulness, trustworthiness and quality. It all began when a promotion for Gold Medal Flour offered consumers a pin cushion resembling a flour sack if they correctly completed a jigsaw puzzle of a milling scene. The Washburn Crosby Company, a forerunner of General Mills, received thousands of responses and a flood of questions about baking.

"Betty Crocker" was created as a signature to personalize the responses to those inquiries. The surname Crocker was chosen to honor a popular, recently retired director the company, William G. Crocker. Betty was chosen simply as a friendly sounding name. Female employees were invited to submit sample Betty Crocker signatures; the one judged most distinctive is the basis for the one still in use today.

Industry affiliations

None

What does this company do?

Publisher
Web site operator that sells and displays ads.

What data does this company collect?

Data Collected
Anonymous: Demographic Data

PII: Name , Address, Phone Number, Email Address

Data Sharing
Undisclosed

Data Retention
Undisclosed

Data Use
Undisclosed

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Privacy policy: http://www.generalmills.com/company/privacy-policies/privacy-policy-us

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