In Their Own Words
"Bidvertiser On-Site Bid Per Click offers website owners with the ability to sell their ad space, automatically, to the highest bidder, on a price-per-click basis, where the price is mostly effected by the quality and popularity of their website. Advertisers can place ads directly on sites of their choice and pay only when a visitor clicks-through their site."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
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