About Us: https://big.exchange/about
In Their Own Words
BIG is an UDX (User Data Exchange) that enables you to bid on user data for digital advertisement targeting purpose, like commercial emails or website banners.
What data is really worth? Measuring the value of information has been the most sought-after methodology since the rise of Big Data.
BIG is the first data marketplace in the World that enables auction-based data buying. Instead of a fixed rate card.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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