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Website: https://big.exchange/

About Us: https://big.exchange/about

In Their Own Words

BIG is an UDX (User Data Exchange) that enables you to bid on user data for digital advertisement targeting purpose, like commercial emails or website banners.

What data is really worth? Measuring the value of information has been the most sought-after methodology since the rise of Big Data.

BIG is the first data marketplace in the World that enables auction-based data buying. Instead of a fixed rate card.

Industry affiliations

None

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)

PII: EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://big.exchange/privacy

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