About Us: https://bitly.com/pages/about
Owned By: betaworks
In Their Own Words
"bit.ly allows users to shorten, share, and track links (URLs)...bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck...Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement
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Bitly, Inc.416 West 93rd Street
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