In Their Own Words
"We provide BloomReach Services to publishers, analytics providers, e-commerce sites, and others (“Clients”). We help websites make their content easier to find. We deliver the BloomReach Services on our Clients’ commercial websites as part of the content they display to consumers. BloomReach is a service provider for other companies, and we act as a data processor for the Clients who use the BloomReach Services. The BloomReach Services do not include our corporate website (currently located at BloomReach.com), but we may use the BloomReach Services to deliver the content we display to our corporate website visitors."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Service or platform providing solutions toward SEO/SEM or website performance, including B2B personalization and search platforms.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
PII: PII Collected via 3rd Parties
*Data is collected on behalf of, and owned by, client.
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Analytics/Measurement, Content Customization, Optimization
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