About Us: http://www.bluecore.com/who-we-are/
In Their Own Words
Bluecore is the leading Decisioning Platform for Commerce, powering unique interactions by unifying customer and catalog data. At Bluecore, we are empowering the world’s top retail marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences for multi-channel use. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of the country's fastest growing SaaS start-ups and works with more than 225 of the world's top retailers, representing more than 400 high-end apparel, electronics, automotive and other consumer brands.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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