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About Us:

In Their Own Words

"At Qualia, we're on a mission to empower the entire digital marketplace to deliver, optimize and measure real-time, seamless consumer experiences across all devices from intent to conversion. Consumer choices and options continue to change and multiply. Information is at our fingertips, at any time, through any device. Mobile and IoT are exploding. Information overload, quite frankly, is an understatement. The growing complexity of digital omni-channel reach requires a more unified, simplified approach. By integrating Qualia's Intent Data Engine with BlueCava's cross-device platform, marketers can connect the dots between in-market consumers and their devices to achieve advertising objectives. Deliver seamless experiences to qualified consumers at scale while measuring the impact to your bottom line all in one platform. That's the power of the new Qualia. Even as consumers act differently in reaction to new technologies, Qualia will be here to provide the latest and best in intent targeting, driving KPIs for brands as the evolution of targeting progresses."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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