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Website: https://www.blueconic.com/

About Us: https://www.blueconic.com/about/

In Their Own Words

BlueConic is the world’s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 150 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including The Boston Globe, Elie Tahari, RAEN Optics, ING and Crested Butte.

Industry affiliations

None

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data

PII: Name , Address, Phone Number, Email Address

Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://www.blueconic.com/privacy-policy/

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