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Website: https://www.blueconic.com/

About Us: https://www.blueconic.com/about/

In Their Own Words

BlueConic is the world’s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 150 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including The Boston Globe, Elie Tahari, RAEN Optics, ING and Crested Butte.

Industry affiliations

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data

PII: Name , Address, Phone Number, Email Address, EU- IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy policy

Privacy policy: https://www.blueconic.com/privacy-policy/

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