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Website: http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html

About Us: http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html

Owned By: Optinmonster

In Their Own Words

"On February 24, 2014 Oracle announced that it signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Hardware/Software Type, Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Clickstream Data

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
3-4 Years

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Cross Device Tracking

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy policy

Privacy policy: http://www.oracle.com/us/legal/privacy/marketing-cloud-data-cloud-privacy-policy/index.html

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