Owned By: Yahoo!
BrightRoll is a video advertising network that helps major brands and agencies execute targeted and scalable video ad campaigns across the industry's leading publishers. These campaigns include proprietary campaign execution, inventory management and advertising delivery. The BrightRoll Exchange (BRX) is a self-service online video ad-buying platform that provides buyers with efficient and transparent access to video inventory.
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Device ID
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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