Owned By: Yahoo!
In Their Own Words
"BrightRoll delivers programmatic tools to help buyers and sellers make the most out of digital advertising. As the leading programmatic ad platform, we can help you meet and exceed your video, display, and native advertising goals. BrightRoll DSP BRIGHTROLL DSP With proprietary data from Yahoo, sophisticated targeting capabilities, and access to premium inventory, the BrightRoll DSP is uniquely positioned to help your ad campaigns succeed. Use Yahoo Audience Data for more accurate targeting throughout your campaigns Reach viewers across devices through video, display, and native ads Complete control over your media buys, with transparent reporting BRIGHTROLL EXCHANGE Grow your business with the BrightRoll Exchange, one of the industry’s largest marketplaces connecting publishers and advertisers to video, display, and native digital advertising. Preferred access to Yahoo supply, which sees over 1 billion visitors every month Highly viewable inventory from thousands of top-tier publishers and apps Never worry about brand integrity with access to high-quality, brand-safe inventory"
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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