About Us: http://www.brightroll.com/about/
Owned By: Yahoo!
In Their Own Words
"BrightRoll has served billions of advertisements since we started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Device ID (EU PII)
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement
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