About Us: http://www.brightroll.com/about/
Owned By: Yahoo!
In Their Own Words
"BrightRoll has served billions of advertisements since we started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.
Anonymous: Ad Views, Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Device ID (EU PII)
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement
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