About Us: http://www.brilig.com/about-brilig.php
Owned By: Merkle
In Their Own Words
"Modeled after modern financial exchanges, Brilig is a new type of marketing data exchange where websites "merchandise" their consumer segments to data buyers (behavioral targeters, retargeters, ad exchanged, agencies) via Brilig's open central data dictionary."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Clickstream Data
Anonymous data is shared with 3rd parties.
Over 5 Years
Ad Serving, Ad Targeting, Analytics/Measurement
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Brilig40 Worth Street
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