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Website: http://www.brilig.com/

About Us: http://www.brilig.com/about-brilig.php

Owned By: Merkle

In Their Own Words

"Modeled after modern financial exchanges, Brilig is a new type of marketing data exchange where websites "merchandise" their consumer segments to data buyers (behavioral targeters, retargeters, ad exchanged, agencies) via Brilig's open central data dictionary."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
Over 5 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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