In Their Own Words
In 2008, Scott Grimes and Lynne Laube were bankers who understood the power of purchase data – if only it could be harnessed. With deep insight into the complex regulations that financial institutions face, they designed a bank- and privacy-friendly solution that would link two major industries: banking and marketing. And Cardlytics was born. Today, Cardlytics operates with a clear goal in mind: to make all marketing more relevant and measurable with purchase intelligence.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Cookie Data , Demographic Data, Interaction Data , Page Views
Pseudonymous: Search History
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties.
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