About Us: https://www.catalina.com/about/
In Their Own Words
"Catalina is the global leader in precision marketing, providing brand manufacturers, retailers, and health providers worldwide with consumer-driven solutions that efficiently meet their objectives for growth, profitability, and deeper, more productive consumer relationships."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Details Undisclosed
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
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Catalina Marketing Corporation
Attn: Chief Privacy Officer
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