In Their Own Words
"Since we started, we’ve had one goal: improve the lives of the people behind the campaigns. That’s why we build media management software to help people reach their business goals better, faster and more frequently. Let’s eliminate unnecessary activity. Let’s improve collaboration between actual humans. Let’s offer greater insight, reduce screw-ups and help people get what they want: connection with audiences across all digital channels in the most successful way possible."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Centro, Inc.11 East Madison Street
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