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About Us:

In Their Own Words

"Certona is the market leading personalization and revenue optimization provider for online and multi-channel retailers. Our vision is to intelligently and automatically personalize the entire visitor experience for each individual across all touch points including their web site experience, email, mobile, in-store, call center and social networks." Certona operates Resonance platform technology.

Industry affiliations

What does this company do?

Content Management/SaaS
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Interaction Data

Pseudonymous: IP Address (EU PII), Clickstream Data

PII: Email Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

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