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Website: https://chartbeat.com

About Us: https://chartbeat.com/company/

Owned By: betaworks

In Their Own Words

"A sustainable web demands we measure and monetize attention. Since the web's creation, the standard unit of success has been the click. Yet the goal of content creation has always been to get the right information to the right people and have them consume it, understand it, learn from it. This massive disconnect of goals and metrics has led to a web that rewards empty traffic, clickbait headlines, and billions of unseen ad impressions. Chartbeat is changing that. We quantify the value between the clicks. We partner with editorial teams to identify their highest quality content -- the pieces that pique and keep reader attention. We partner with advertising teams to plan campaigns around this high-quality content so these ads are seen more often and for longer. This shift to valuing and transacting on the time people are paying attention means publishers creating quality content get paid more for it, brands get the time in front of an attentive audience they're paying for, and readers get the best user experience possible."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy contact

• Chartbeat, Inc.

  826 Broadway
  6th Floor
  New York, NY, 10003
  
  
• Phone: 646 786 8472
• Email: privacy@chartbeat.com

Privacy policy

Privacy policy: https://chartbeat.com/privacy/

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