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Website: http://www.collective.com

About Us: http://www.collective.com/about-us/

In Their Own Words

"Collective empowers enterprises with data-driven technology and programmatic expertise to unify digital advertising across platforms, screens and formats. Through our VISTO enterprise advertising hub or Audience Engine digital advertising network, Collective provides industry-leading transparency, interoperability and accountability across ad technology platforms."

Industry affiliations

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Research Provider
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Cookie Data , Date/Time, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Device ID (EU PII)

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing
Data is shared with 3rd parties (specifics undisclosed).

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.collective.com/privacy-policy/

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