About Us: http://www.collective.com/about-us/
In Their Own Words
"Collective empowers enterprises with data-driven technology and programmatic expertise to unify digital advertising across platforms, screens and formats. Through our VISTO enterprise advertising hub or Audience Engine digital advertising network, Collective provides industry-leading transparency, interoperability and accountability across ad technology platforms."
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Anonymous: Ad Views, Cookie Data , Date/Time, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Collective Headquarters229 West 43rd Street
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