About Us: http://www.collective.com/about
In Their Own Words
"Collective provides comprehensive display advertising solutions for advertisers and publishers. Our AMP Data and Media Management platform leverages the most trusted 3rd party data, proprietary audience modeling and ad effectiveness metrics to simplify audience buying and selling across display, video and social media."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data management platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Ad Views, Date/Time, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
Ad Serving, Ad Targeting, Analytics Measurement, Optimization,
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Collective Headquarters99 Park Avenue
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