About Us: https://www.contentsquare.com/about-us/
In Their Own Words
"UX Analytics is a solution which records the mouse movements, activity and browsing behavior of each website user without them being aware of it. You can then analyze their behavior as if you were looking over their shoulders, viewing how they browse. Analyze the typical page journey of website users and measure the effectiveness of each element."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Interaction Data , Page Views , Details Undisclosed
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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